Objective: Identifying and winning high-value services business. Mobilizing the delivery team for the implementation of the agreed upon SOW. Establishing quality compliance processes. Developing marketing creatives for cross-media platforms, including sales decks, go-to-market decks. Developing Web content for search engine optimization, including meta-data.

Description:

• Communicated with client and account executives in order to understand the client’s needs and expectations.
• Researched target audience, television viewing, reading habits and lifestyles.
• Presented best plans that meet the budget of clients.
• Worked with a media buyer to discuss cost and book advertising space.
• Built strong relationships with local and national media, creative teams, researchers and others members of the advertising team.
• Trained and mentored performance of new advertising media planners.
• Developed an advertising media planner training manual for the company.