Objective: Expertise in strategy and implementation of multi-channel digital marketing campaigns (websites, SEO, online advertising, social advertising, email, social media, video) including eCommerce direct response, app download, loyalty program enrollment, community engagement including user generated content (UGC), brand awareness, event marketing, sports sponsorship activation, and drive foot traffic into stores in five languages over 20 countries.

Description:

• Managed projects and liaised between clients and fulfillment teams (video production, bloggers, SEO/SEM teams, editors, listeners, and copy writers) to ensure exceptional delivery of services.
• Strategized, planned, executed, managed, analyzed, edited, and reported on social media marketing initiatives for up to nine clients at a time.
• Established and search engine optimized (SEO) digital marketing platforms for clients such as Facebook, Twitter, LinkedIn Company and Personal Profiles, Blog, YouTube, Pinterest, Foursquare, Google Places, Google+, etc.
• Researched and selected key phrases to curate search engine optimized (SEO) content such as blogs, press releases, social media posts, and videos for online distribution to ensure best chance of meaningful organic ranking.
• Oversaw and consult on paid search (PPC) campaigns to achieve targeted website traffic within an array of budgets while keeping cost-per-click and cost-per-lead parameters in mind.
• Worked collaboratively with cross-functional teams such as internal teams, client teams on all levels including c-levels, advertising agencies, and PR firms to properly articulate and deliver consistent digital strategy across all marketing channels, including traditional.
• Leveraged social media campaigns and social advertising (ex.
• To increase brand loyalty and awareness while driving traffic to desired conversion points.