Objective: Accomplished business and social media analyst with experience developing innovative analytics reports, digital strategies, and rich content for social media on mobile and desktop platforms. Employs advanced skills in research, analysis, and critical thinking to develop creative solutions that achieve business objectives. Develops holistic marketing and communication strategies, emphasizing utility for target audiences and effective communication among organization stakeholders.

Description:

• Responsibilities: Develop and execute social media strategy for Education & Children’s Media (ECM) division.
• Support ECM programs and National Geographic initiatives by building meaningful relationships with target audiences.
• Create, publish, and moderate all content on Nat Geo Education and National Geographic Kids social media properties.
• Accomplishments: Increased social media audiences by 150% in 14 months.
• Earned massive year-over-year increases in engagement rates and web traffic from social content while decreasing the rate of social sharing.
• Provided actionable analytics reports to ECM regarding digital behaviors of target audiences (educators, kids, and parents) via multi-tool analysis of social media and website performance metrics.
• Transformed social media content by incorporating National Geographic Explorers and Grantees into messaging and assets.
• Successfully generated increases in engagement rates with social media content supporting public relations and sales, resulting in new opportunities for the organization.